Cost Per Action

Cost Per Action or CPA (sometimes known as Pay Per Action or PPA) is an online advertising pricing model, where the advertiser pays for each specified action (a purchase, a form submission, and so on) linked to the advertisement.

Direct response advertisers consider CPA the optimal way to buy online advertising, as an advertiser only pays for the ad when the desired action has occurred. An action can be a product being purchased, a form being filled, etc. The desired action to be performed is determined by the advertiser.

The CPA can be determined by different factors, depending where the online advertising inventory is being purchased.

Be Sociable, Share!


  • Tags

  •  

    February 2012
    MTWTFSS
    « Feb  
     12345
    6789101112
    13141516171819
    20212223242526
    272829 

  • RSS Google Hourly Search Terms

    • ash wednesday, argentina train crash, kate walsh, enquirer, ...
      ash wednesday argentina train crash kate walsh enquirer national enquirer lent kombucha tea republican debate star jones marie colvin cm punk obama sweet home chicago lint nfl combine danica patrick wheres my refund bridge to nowhere pga tour kirkwood lewis black […]