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*mille = 1,000 advertisement impressions
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Search Engine Watch dot COM
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Google Maps Adds Emergency Alerts
If a major storm is headed you way, Google wants to be your information guide. The Google Crisis Response team is looking to be your go to information source on when a storm will strike, how bad will it be, and what resources are available to help.
Posted on 27 January 2012 | 5:00 pm
Con Artist Shares Inside Story of Google Pharmacy Ad Sting
In a letter to the Wall Street Journal, career con man David Whitaker spilled the beans on his experience as undercover operative Jason Corriente, an agent for wealthy clients seeking online ads. The sting led to a $500 million forfeiture for Google.
Posted on 27 January 2012 | 4:00 pm
Measuring ROI: How to Collect Meaningful PPC Conversion Data
Learn how you can track and collect significant conversion data and then bring it all together in one dashboard. Use these three levels of conversion data tracking that vary in terms of pros/cons, costs, effectiveness, and sophistication.
Posted on 27 January 2012 | 12:00 pm
SEO Chicks Competition – Win a ticket to SES London!
SEO Chicks have launched a competition for the next generation of search marketers. Have you been in SEO less than a year or have a desire to join the industry? If so, this is the competition for you. Here is your chance to win a ticket to SES London
Posted on 27 January 2012 | 12:00 pm
7 Steps to Prepare For the Search Alliance in the UK
After a year’s delay, Microsoft adCenter will start to power the PPC results on Yahoo UK in Q2 of 2012. Discussion of its potential for success aside, here are some useful links and an action plan for preparing UK paid search campaigns.
Posted on 27 January 2012 | 7:00 am
Yahoo Search, Display Revenues Dip in Q4 2011
Yahoo’s 2011 Q4 search revenue was $465 million, down 27 percent compared to the same quarter for the previous year. Yahoo attributed the decline to the search agreement it signed with Microsoft. Overall fourth quarter revenue was $1.3 billion.
Posted on 26 January 2012 | 10:00 pm
Google+ Drops Age Restriction, Now Accepts All Teenagers
Google today dropped the age requirement from 18 to 13 for teenagers who want to join Google+, bringing Google+ in line with Facebook’s age policy. Bradley Horowitz, Google VP, product management, also announced new features for teen users.
Posted on 26 January 2012 | 9:00 pm
How Google+ Could Threaten Google’s Core Search Business
Social is an important part of how online users will consume and spread quality content, but it has to be integrated in a manner that doesn’t degrade core search functionality or sully searcher trust in what is the most utilized search engine.
Posted on 26 January 2012 | 8:00 pm
YouTube TrueView Ads Pump Up Search Traffic, Conversions for TRX
Typically, TRX aims to spend $40 on online advertising for each sale it generates from its ads. When TRX tested YouTube for the launch of a new product, the company generated an advertising cost per sale of $14, about 65% lower than their average.
Posted on 26 January 2012 | 6:30 pm
Yandex Adds Face Recognition Technology
Russian search giant Yandex has added facial recognition technology to its photo hosting service, Yandex.Fotki. Yandex is leveraging Face.com’s facial recognition technology to create a “smart” photo tagging service that lets users tag other people.
Posted on 26 January 2012 | 5:00 pm
Google Recalculates Average Search Position Metric
In an attempt to provide more accuracy on where your site ranks for search queries, Google is changing the way it calculates average position in the Google Webmaster Tools Top Search Queries and Google Analytics Search Engine Optimization reports.
Posted on 26 January 2012 | 4:00 pm
Why Your Business Needs to Be on Google+ Now
Why Google+? The quality and corresponding engagement around your search engine visibility stands to either noticeably improve or gradually decline. Here are some recommendations on what you to do with your Google+ Pages for businesses and brands.
Posted on 26 January 2012 | 2:00 pm
How Google Search Plus Your World is Changing SEO
Google search has historically been about finding the best results for the many. Google Search Plus Your World is about finding the best results for you. Now, “you” are the enterprise. What could this mean for the future of enterprise SEO?
Posted on 26 January 2012 | 12:00 pm
New Google Privacy Policy Combines User Data From All Google Services
A new unified Google privacy policy is coming in March. The big change: Google clearly states that it will combine information from signed-in users from one product to other Google products in order to show more relevant search results and ads.
Posted on 26 January 2012 | 6:00 am
Google Penalty or Algorithm Change: Dealing With Lost Traffic
There is nothing worse for a webmaster/site owner than to wake up one day and find Google Armageddon has taken out all of their site’s rankings and traffic. This framework should help you keep your head should the unthinkable happen.
Posted on 25 January 2012 | 2:00 pm
3 Ways Local Small Businesses Can Use PPC
Local small businesses rarely use Google AdWords to its full potential. AdWords can be a powerful tool to generate instant traffic. You can also test messaging for later use on other advertising platforms and enable remarketing to create branding.
Posted on 25 January 2012 | 1:00 pm
Google Analytics Alternatives: Hosted vs. Self-Hosted Solutions
While Google Analytics has its own set of merits, there are drawbacks. Many people don’t want to continue to feed Google more data – and this trend is growing. Here are some ideas to help you choose the best web analytics solution for you.
Posted on 25 January 2012 | 12:00 pm
On Magic & SEO: Open Letter to Forbes, Bill Barol
SEW’s reply to a blog post on Forbes.com entitled, “Sex, Free iPad, Naked Pictures of Cat Deeley, 8 Ways to Get Rich Right This Second and Lose Weight While You Sleep” which urged demystification in SEO but instead reproduced endemic superstitions.
Posted on 25 January 2012 | 7:00 am
Why Google+ Now Allows Pseudonyms, But Still Requires Real Names
Google’s announcement that they will allow pseudonyms still requires identity verification. Q. Why is anyone surprised that a certified identity provider needs to verify your identity? A. Because of the Google+ social network indoctrination.
Posted on 24 January 2012 | 8:00 pm
YouTube Now Serving 4 Billion Videos Daily
Ready for some more crazy YouTube stats? In the next minute, 60 hours of video will be uploaded to YouTube, and by the end of today, 4 billion videos will have been watched around the globe on the world’s most popular video-sharing site.
Posted on 24 January 2012 | 6:00 pm
Google Hourly Search Terms- joshua komisarjevsky, demi moore 911 call, ...joshua komisarjevsky demi moore 911 call national chocolate cake day welcome back kotter saul alinsky barefoot bandit erin brockovich irs ipo antioch one for the money epstein scarlett o hara the grey brandi glanville earned income credit fran drescher shark tank lovelace chuck series finale […]
- joshua komisarjevsky, demi moore 911 call, ...