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Search Engine Watch dot COM
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6 Tools to Manage Your Twitter Followers
Managing Twitter followers can become a time consuming task, taking time away from actually sending messages and growing your influence. Here are a few free and paid tools that will save you time and provide all the important data you need.
Posted on 18 May 2012 | 2:00 pm
4 Ways to Rethink a Facebook Advertising Campaign
Facebook is a different medium than paid search advertising, with entirely unique advantages. Learn ways to restructure your paid social advertising paradigm without over-committing to media spend and track results and ROI on Facebook.
Posted on 18 May 2012 | 12:00 pm
For Better Facebook Engagement, Post on Topics Related To, But Not About, Your Brand [Study]
Facebook shares tips for Page managers looking to increase fan engagement with specific types of content posted to drive different types of engagement. Find out what they learned in an internal brand pages study of 23 brands across six industries.
Posted on 18 May 2012 | 6:00 am
Google Launches Knowledge Graph, ‘First Step in Next Generation Search’
Three new Google Search features are part of their “next generation search” project, Knowledge Graph. Info boxes, segmented results based on query context and suggestions based on popular queries negate the need to even click off the SERP for info.
Posted on 17 May 2012 | 7:00 pm
Mobile Sites: Choosing an Implementation Process & Strategies
No matter your approach, the mobile landscape is a tricky, expansive space of uncertainty filled with twists and turns that would give even the most solid minded developer or site owner points to pause. Here’s a guide to help you go mobile.
Posted on 17 May 2012 | 2:00 pm
Why Your SEO & Social Strategy Should Include Pinterest
You don’t have to be a lifestyle-type site to win on Pinterest, you merely need to make your brand fun and create interesting, shareable images. Pinterest offers other benefits, including social links generated from content shared on Pinterest.
Posted on 17 May 2012 | 12:00 pm
Google NSA Relationship Secrecy Continues Despite Courts Efforts
Google and the National Security Agency’s possibly secret relationship will remain secret. The Federal Appeals Court has upheld the NSA’s decision not to release information confirming or denying if they have a relationship with Google.
Posted on 17 May 2012 | 6:00 am
Ford Retains Confidence in Facebook Ads as GM Quits
Automaker tells ClickZ it will continue advertising on the social site. While General Motors may halt Facebook advertising, according to a Wall Street Journal story today, Ford has a different attitude toward paid promotions on the social site.
Posted on 16 May 2012 | 10:00 pm
Life After Google Penguin – Going Beyond the Name
Don’t try too hard to look for dates and names of updates. Rather, look more to the effects as Google’s algorithm evolves so you can adapt accordingly. What really matters is that Google is looking harder at link spam now, so you should be too.
Posted on 16 May 2012 | 2:00 pm
7 Time-Saving Google Analytics Custom Reports
The right Custom Reports can be incredible time savers. Instead of spending time digging around for important metrics, you can find what you need separated neatly into columns for some analysis that will lead to some actionable insight.
Posted on 16 May 2012 | 12:00 pm
Piwik Open Source Analytics: A Primer
With a focus on privacy and keeping data safe, Piwik is a web analytics package that aims to be a free software alternative to Google Analytics. Here are some of Piwik’s features and how it compares to other top-billing analytics packages.
Posted on 16 May 2012 | 10:00 am
Make Second Tier Search Engines Part of Your Lead Generation Strategy
Google and Bing can only get you so far. If you work in an extremely competitive industry you may find yourself paying anywhere from $30 to $50+ per click. Working with second tier engine/networks can provide an abundance of traffic at a low cost.
Posted on 16 May 2012 | 8:00 am
Social Media Ad Spending Forecast to Hit $9.8 Billion by 2016
Social media advertising revenues in the U.S. will grow from $3.8 billion in 2011 to $9.8 billion in 2016, according to BIA/Kelsey’s U.S. Local Media Forecast (2011-2016). The leap would represent a compound annual growth rate of 21 percent.
Posted on 16 May 2012 | 6:00 am
Embattled Yahoo CEO Leaves With $7 Million After 5 Months
Yahoo has their fifth CEO in as many years, as Scott Thompson stepped down in the scandal over his padded resume. Investor hedge fund Loeb will exert greater control with three board seats, while Ross Levinsohn takes the interim CEO post.
Posted on 15 May 2012 | 5:00 pm
5 Vital Facebook Reports Every Community Manager Should Know
Learn how Facebook Insights reports and public data sources can help you understand, at a granular level, the way your community consumes the stories you create, your fans demographic information, and how users are engaging with your competitors.
Posted on 15 May 2012 | 2:00 pm
PPC Warfare: Get Out of the Trenches & Gain a New Strategic Perspective
Sometimes you need to take a step back and review the PPC battleground from afar. Extract yourself from keyword-level analysis and take-in the bigger picture. Here are some motivational and rejuvenating tactics to help get you back on track.
Posted on 15 May 2012 | 12:00 pm
Yahoo Genome Brings Big Data to Advertisers
The big data-driven audience targeting system will combine Yahoo’s registration, search, and behavioral data with information from 25 data sources, along with advertiser data, to perform predictive modeling for ad targeting and optimization.
Posted on 15 May 2012 | 10:00 am
A Facebook Search Engine to Rival Google? Users Dislike That Idea [Survey]
A new survey finds 48 percent of respondents dislike the idea of Facebook launching its own search engine to directly compete with Google and Bing. The same survey also found Facebook could potentially capture 22 percent of the global search market.
Posted on 15 May 2012 | 6:00 am
Facebook’s Instagram Purchase Faces Government Review
Facebook’s $1 billion acquisition of photo-sharing service Instagram is reportedly facing delays of several months, as U.S. regulators probe the deal. As part of the investigation, the Federal Trade Commission has contacted Google and Twitter.
Posted on 15 May 2012 | 2:00 am
Facebook App Center Announced
Facebook has unveiled plans for its App Center service, which will allow developers to offer their applications to users as both free and paid applications on the iOS and Android mobile platforms, as well as desktop- and web-based applications.
Posted on 15 May 2012 | 12:00 am
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